National Maori Housing Conference Branding

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PROJECT

The National Maori Housing conference is held every 2 years. We were approached to create a logo and identity that could be used for each conference but with a point of difference to represent each year, while keeping consistency with the overall look and feel.

We came up with a colour palette specific to each year while keeping the same logo and branding. The logo was created to translate well across all mediums, as well as be bold enough to hold the changing colours over the years. The design was drawn from the NZ native flax plant, which is traditionally used by maori to weave matts, bags and decorative ornaments. It is also used to line traditional meeting houses to create beautiful maori patterns that are meaningful to the people of the houses. Traditional maori graphics that are typical of maori meeting houses were also created to accompany the overall theme.

This woven flax treatment was carried throughout and we used it to present the iconic Whanganui River and city location images where the conference was held. The idea is to replace the images to suit the locale of where the conference is being held each year. This complimentary treatment ties the logo and all elements together to give the overall feeling of strength and connectivity among the community and the support that's provided for maori housing needs.

The conference collateral included pull up banners, conference program, tote bag, name tags, letterhead and email campaign template.

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CLIENT

TE MATAPIHI

LOCATION

WHANGANUI,
NEW ZEALAND

COLLATERAL

PROGRAM, LETTERHEAD
TOTE BAG, PULL UP BANNERS
E-MAIL CAMPAIGN

TE MATAPIHI arose from a ‘call to action’ at the inaugural National Māori Housing Conference held in Rotorua in March 2010, to develop strategies and processes that could inform a national Māori housing advocacy role to central and local government. Te Matapihi held the 3rd national Māori Housing conference in Whanganui in May 2014 with over 150 delegates in attendance to hear presentations of Māori housing success stories from across the motu as well as reports from all key housing agencies on the social housing reforms.