Wilde Applause Identity



Our long-standing client Allie Wilde from Wilde Applause Creative Productions thought it was time update their logo after 10+ years. The original design was based on an old time ornamental theatre look and feel, one that depicts the grand theatres of the 60's with elaborate, decorative interiors with heavy red velvet curtains. Allie wanted to modernise her logo with a contemporary and simple new look while keeping an element of creativity to represent the fun, quirky and entertainment nature of her productions.

While keeping the main type lettering of the logo "WA" (Wilde Applause) prominent, we played on these letters to reflect the circus and acrobatic nature of Wilde Applause's performances. This was the perfect way to achieve the creative element in a simple and contemporary manner that sits well with the full business name which captured the brief beautifully.

Wilde Applause is also a big hit in China with successful returning shows, so we needed to create a version of the logo with chinese characters.

We designed the business cards with the logo produced in gold foil and red edging on thick black stock to really capture the creative entertainment essence of Wilde Applause and connect Allie's multi-cultural audience with this feeling when a card is received.

More of Allie's stationery is still in progress and we can't wait to share it!

We revamped Wilde Applause's website too... check it out at www.wildeapplause.com!


"We have been working with Soraya for the last eight years and could not be more pleased with her work. From designing logos, to tender templates, to business cards and our website – Soraya has done it all for us – and always to an incredible high standard. She has all the wonderful skills that a company like ours dreams of in a designer: the ability to not only meet our vision but exceed it and to consistently take our (at times) somewhat sketchy brief to the point where she completely wows us with what she then is able to produce!

"Our logo is a fantastic example of Soraya’s ability to create something that was exactly what we wanted AND also completely unexpected (in the best way possible)! Soraya truly goes above and beyond the brief with all her work for us. We are deeply appreciative of how hard and consistently she not only meets our needs, but transcends them."

In addition to all of the above - Soraya at We Love Mondays Creative is also a fantastic and easy-going person who is so good to work with. Her positivity and lovely sense of humour is much much appreciated by the whole team at Wilde Applause. Thank you so much Soraya, you’re the best!!!"









Wilde Applause proudly specialises in the creation and delivery of unique, interdisciplinary performing arts, entertainment and arts programs to both the cultural and corporate sectors.

Established by Allie Wilde in 2008, Wilde Applause produces new works, promotes existing works, manages artists and collaborates with presenters, agents, managers, councils, festivals, production companies and event managers locally, nationally and internationally. We are deeply committed to promoting Art and Culture in society and to directly engaging with a diverse range of audiences.